Rumored Buzz on Johnnie Walker Blue Label Ultra

This can be a globally allotted release constructed from exceptional shares, like whisky from ghost distilleries which are no more in Procedure. Below 888 bottles were designed around the world.

The result noticed glass remaining hand-blown into a teardrop shape. For The very first time within the model’s record, the long-lasting square Johnnie Walker bottle is reformed. 

Diageo’s experimented with sustainable packaging before—a ninety% paper bottle for its Johnnie Walker Black in 2024— but Ultra’s new bottle may be the tip with the spear for glass—especially for corporations wishing to offer in Europe.

At just 180g without the closure, the Johnnie Walker Blue Label Ultra bottle continues to be produced by adopting a test-and-study product, developing and exploring devoid of limitation and imagining what the future of light-weight luxurious packaging could deliver.

Global Style Director at Diageo, Jeremy Lindley who led the design project, stated, “Johnnie Walker Blue Label Ultra was born outside of an ideation session taking a look at the way forward for luxurious. With other groups relocating in direction of lightweight – including eyewear and higher-efficiency cycling – we questioned whether luxury spirits could follow go well with. “We took our vision to your staff of pro glassmakers and all over a 5 12 months examination-and-understand course of action bit by bit learned how to produce stylish, light-weight glass.

From peaty whisky to fruity whisky, lean on our pro insights to find out the complete wide range and character of various whisky flavours.

In addition to external glass makers, the model rethought all facets of how the bottle is created, made and transported: from hand-blowing the glass, to employing a teardrop shape which, for The 1st time ever, intended reforming the enduring Johnnie Walker sq. bottle.

Johnnie Walker Blue Label Ultra may be the manufacturer’s lightest 70cl Scotch whisky glass bottle to date and to the ideal on the model’s information and study, the globe’s lightest 70cl Scotch whisky glass bottle2 . The look can take bold strides and dares to experiment that has a recognised paradigm of luxurious.  

Designed via a take a look at-and-learn model with external glass makers, this light-fat bottle features a handblown teardrop condition that reimagines Johnnie Walker's iconic sq. style, exemplifies the future of lightweight, and helps explore new possibilities for lighter, reduced carbon packaging choices.

We are right here everytime you're willing to take the plunge with Johnnie Walker and find out cocktail recipes, new item launches and the most up-to-date from our planet of whisky.

Diageo has said the “Earlier claimed ‘lightest body weight scotch whisky bottle’ was released by a United kingdom retailer and weighed all around 298 grams.” 

“We took our eyesight to a crew of expert glassmakers and through a 5 yr exam-and-find out system bit by bit identified how to create exquisite, light-weight glass. The specialized issues that lightweighting provides led us to incorporate a variety of design and output specs that we could not have envisaged Firstly of our journey; from your prerequisite of the tear fall form which we have moulded to nevertheless mimic the enduring square kind of Johnnie Walker bottles, to your addition of the protecting cage to permit for just a spherical foundation, and the hand-creating and filling of each person bottle to stop damages in output.”

Aroma: Deep waves of dried fruits, antique oak, and subtle smoke with whispers of darkish chocolate and florals

Expert whisky tasting can take observe. Use our do's and don'ts to demystify click here the working experience and enjoy your drams in a complete new way.

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That job fell to Diageo’s world wide design director Jeremy Lindley. Energy and basic safety ended up Lindley’s priorities, but functionality required to follow sort. Soon after learning that the In a natural way strongest condition for glass is the teardrop—the shape it In a natural way assumes when liquid—Lindley and his staff made a teardrop with square sides, inside a nod for the basic Johnnie Walker silhouette.

Because the time of its founder, John Walker, those that Mix its whiskies have pursued flavour and high quality earlier mentioned all else.